Samantha Chitacapa

Hi, I’m Samantha

From bold branding to animated content,

I craft solutions that show rather than tell.

Based in New Jersey.

Cherry Hill Programs

Graphic designer for email marketing and social pages.






Media Partners


Highlights Magazine

Fun4Kids

Living On The Cheap

Portable North Pole

  • Spirit Christmas



Select Clients


Primaris REIT

  • Macerich
  • West Ridge Mall
  • Hearst Castle
  • Phoenix Zoo
  • Skydeck Chicago
  • Intrepid Museum



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Scalable Holiday Campaign Signage

In this campaign, I focused on simplifying the signage system and

implemented dynamic QR codes for easy annual reprints while maintaining

a recognizable, modern visual identity.

Logos


A series of logo concepts developed to support Cherry Hill Programs’ homepage branding, seasonal holiday campaigns, and an emerging perks program.

Souvenir 2023

Recent projects include updating the photo booth counter wrap for a souvenir photo location at Hearst Castle, with a mock-up presented to the client for approval.


I also developed a short informational video for Skydeck Chicago, designed to guide visitors to the photo pickup counter and explain how to access their images online.

Holiday 2024


A curated selection of design elements from promotional materials created for nationwide holiday photo set locations. I focused on showcasing real family moments to visually communicate the experience rather than simply describing it. The campaign included animated GIFs and short-form video content to add movement across email and social channels.


One key challenge was the restriction on using Santa imagery due to variations between actors at different locations. Through careful photo manipulation and standardizing suit color and texture, I developed imagery that could be consistently used across marketing materials.